I have reached out to customers I have designed logo and branding for, and have asked them questions on the steps they took to order their custom logo. Since there are a few things that need to be thought out and done as you find your custom logo designer.
For this case study, we have Melanie from Reader Generation.
1. Where did you look to find your logo designer, and why did you choose the place that you did?
I didn’t know where to begin, so I turned to Etsy, since it is a world full of creatives and up-and-coming makers and designers.
2. What made you choose the designer that you did?
I searched custom logo design, and loved the style I found at Hatch. Quite a few of his logos caught my eye in the search results, and when I realized he also did custom work, I knew I’d found what I was looking for.
3. How did you know what you wanted designed, how did you know what style you wanted?
I looked within to define the style I was looking for. I wanted it to be “me” as well as accurately represent both the product I sell AND my heart behind my store and community.
4. What do you think is key to getting a logo design you are very happy with? Were there any mistakes you made?
I think open communication between designer and client is the key to satisfaction with the design. I provided some specific words associated with the style and design I was looking for, and didn’t hesitate to request tweaks when it was so “close” but not quite right. However, the designer is the expert, and I respected his counter-suggestions. The conversation between us was what yielded perfect results.
5. What advice would you give to others looking to have a custom logo designed?
Know what it is you are wanting to communicate with your logo and branding. It should be personal and fit not only your brand/voice but your persona as well. It should speak of who you are AND what you want to portray.
The best advice I can give anyone who is looking to get a custom logo design made, is to know what you want designed. I always ask people who want a custom logo from me, to send a few examples of logo designs they like.
I make sure that they are around a similar style. It makes it much easier for me to design their logo – and pictures are much better and clearer for explaining things when it comes to design work.
If you need a custom logo designer, you can view my page here for details and to message me.
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