If you are looking to get a logo designed, here are a few quick tips on what makes a good looking logo design – and what to avoid.
1. Number of Graphics
You don’t want to cram everything you can into your logo. Yes you want your logo to hint at what your blog or business is about. But it is not a poster, explaining everything you do.
If you want a graphic in your logo, not all logos need one though, then it should be one main graphic that is the focal point of the design.
2. Short Text
There is not much you can do if you have a long name. It is easier though to design a logo for a shorter blog/business name.
But what you do have control over is your subtitle. I get people who give me entire sentence length subtitles. A subtitle should describe what you do in 2 words, 3 if you have to. “Cajun Cooking”, “Beach Traveling”, “Spicy Indian Recipes”.
Not “My Travels and Adventures Around The World”, “Home Cooking For My Family”.
If you have a long subtitle, you will end up with a logo design that has a block of text. This block of text will take up more room than your name, and graphic if you have one. You’ll end up with a logo design that has little impact, and won’t be memorable.
Work with a great logo designer, and trust them to design
3. Premium Fonts
I tend to get people requesting a specific font to be used with their logo.
The font choice in a logo design is very important. It can be almost as much as 80% of the design itself. And the font you use can say a lot about who you are.
There is no reason why you have to be stuck with a specific font. And you should allow a good graphic designer to make this decision. As they will decide this based on a lot of factors – the layout of your logo design, whether it needs to be bold, or skinny, and a lot of other reasons.
Also, a good designer will have a collection of premium fonts they use for designs. So they will know best when it comes to font choice.
4. Proper Color Palette
If you want to use color in your logo, then trust your logo designer to select the right ones. A good designer will know what colors work together, they will also know that too many colors can make a logo design look cluttered and messy.
If you have specific colors in mind, then make a suggestion on broad colors: “pastels”, “bight neon”. Versus picking out specific colors.
5. 100%
A good logo design is a complete and unified design. Not a design that is a mash up of different parts.
I sometimes get people coming to me and asking if I can take their own design, and “fix it”. Or a logo design another designer created, and ask for it to be “fixed”. “Here is my sketch” “Please use this font” “But please add your own ideas”.
Sometimes there are people who ask to combine 2 or even 3 of the logo options I have created for them, into 1.
You know this is going to be a messy mashup of a logo. As always, find a great logo designer, and trust them to design the logo for you.